On your own
LKR 30,000a month, for 04 months
- Live online, once a week
- About 24 hours a month, all hands-on
- Small batch, limited seats
- Pay monthly. No lump sum.
Next intake starts in2 weeks
14days
00hrs
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Applied Digital Marketing · Travel & Aviation
Seats, tours, cargo and charter. Each one sells differently online.
Digital marketing for people in travel and aviation. Built around source markets, booking windows, B2B buyers and high-value flyers, so you plan the way your customers actually buy.
LKR 30,000 / month04 monthsOnce a week, live online
Applied Digital MarketingTravel & Aviation
- For
- Tour operators, airlines, cargo, charter, tourism boards
- Length
- 04 months
- Classes
- Once a week, live online
- Next intake
- soon · 2 weeks to go
- Fee
- LKR 30,000 / month
Built for the people who fill the seats.
Made for executives and juniors in digital, marketing and sales roles. No marketing degree needed.
Tour operatorsTravel agenciesHoliday companiesTourism boardsAirlinesAir cargoPrivate charterBusiness aviation
What changes when you sell travel online.
Travel and aviation isn't one business. Selling a tour, a seat, cargo space and a private jet each needs a different plan. These are the 08 things this track teaches you to handle.
01
Source markets
India, Russia, China, the UK and the Gulf search on different platforms, in different languages, at different times.
VKWeChatSnapchatGoogle
02
Booking windows & seasons
Some markets book months ahead, others last minute. Your low season is someone else's holiday.
03
Long research journeys
Travellers compare for weeks across search, reviews, video and travel sites. You plan for every stop.
04
Fares, routes & seats
Route launches, fare sales and filling quiet flights. Performance marketing measured in revenue, not likes.
05
B2B buyers
Air cargo, corporate travel and trade partners buy differently. LinkedIn, search, account-based plans and long relationships.
06
Premium & private flyers
Charter and business aviation sell to very few, very valuable buyers. Discreet, trust-first, referral-driven.
07
Partners & distribution
Travel agents, online travel sites, GSAs and tourism boards. When to sell direct, and when to co-market.
08
Reviews & trust
Ratings, safety and fast replies decide bookings. Reputation is part of the media plan.
Platform habits shift by market and over time. The track teaches you how to check, not just what's true today.
What a generic course teaches, and what you'll actually need.
- Run a Meta campaignRun a plan per source market, in its language, on its platforms
- Target people by interestsTarget by market, trip type and booking window
- Treat every buyer the samePlan separately for travellers, trade partners and cargo buyers
- Optimise for clicksOptimise for bookings, seats filled and revenue
Your 04 months, travel edition.
Same structure as every track. Every brief, example and case study comes from your industry.
-
Strategy
See the topics
- Who books, from where, and why
- Travellers, trade partners and B2B buyers
- How people research and compare
- Positioning a destination, a tour or an airline
You'll makeA market-by-market strategy for one travel brand
-
Advanced planning
See the topics
- Booking windows and seasonality by market
- Budget split across markets and platforms
- Partners: travel agents, online travel sites, tourism boards
- KPIs and forecasts per market
You'll makeA 12-month multi-market media plan
-
Performance & tools
See the topics
- Meta and TikTok for inspiration
- Google Search and Performance Max for intent
- LinkedIn for cargo, corporate and charter
- Tracking enquiries and bookings with GA4
You'll makeCampaign builds for 02 source markets
-
Measure & present
See the topics
- Bookings and revenue by market
- Long booking cycles and attribution
- Presenting to a GM or a tourism board
- Final project with a real travel company
You'll makeYour plan, presented on demo day
Join on your own.
Every track includes a real brief, demo day and 01 guest session with someone doing the job now.
Your trainer
Haarith Ahamed
Head of Digital Marketing
10 years across GroupM (WPP), the British Council and an aviation group in the Middle East & Africa.
- 44 brands handled
- LKR 1bn+ in ad budgets
- CIM & Google certified
for companies
Train your whole travel team.
The same 04 months, rebuilt around your own brands, markets and numbers. Priced per team.
- Built around your routes, markets or destinations
- Covers your B2B side too: trade, cargo or corporate
- Onsite at your office, or online
- Ends with your team presenting a real plan
Questions people ask.
Anything else, ask me on WhatsApp.
I work in a hotel. Is this for me?
Most of it will be useful, but the examples are built around tour operators, airlines and destination marketing, not hotel revenue management.
Do I need to know VK or WeChat already?
No. You learn how to research and plan for each market, including platforms you've never opened.
I'm in air cargo. Isn't this all consumer marketing?
No. B2B buyers like freight forwarders get their own sessions: LinkedIn, search and account-based planning.
When are the classes?
Once a week, live online. You'll get the exact day and time with your intake details.
How do I pay?
Monthly. LKR 30,000 a month for 04 months, no lump sum up front.
Ready to plan travel the way it actually sells?
Tell me what you sell and where you sell it. I'll tell you which intake fits.
Prefer email?ahamedmsh@gmail.com