On your own
LKR 30,000a month, for 04 months
- Live online, once a week
- About 24 hours a month, all hands-on
- Small batch, limited seats
- Pay monthly. No lump sum.
Next intake starts in2 weeks
14days
00hrs
00mins
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Applied Digital Marketing · Tea & FMCG
Nobody buys tea from an ad.
They buy it at the shelf, weeks later, because they remembered you. This track teaches the digital marketing behind that moment, for people who sell tea, food, drinks and everyday brands.
LKR 30,000 / month04 monthsOnce a week, live online
Applied Digital MarketingTea & FMCG
- For
- Tea brands & exporters, FMCG, food & drink
- Length
- 04 months
- Classes
- Once a week, live online
- Next intake
- soon · 2 weeks to go
- Fee
- LKR 30,000 / month
Built for the people behind the brands on the shelf.
Made for executives and juniors in digital, brand, marketing and sales roles. No marketing degree needed.
Tea brandsTea exportersFMCG brandsFood & beverageRestaurant & café chainsDistributors
From the screen to the shelf.
Everyday brands win on memory, not clicks. You learn to plan every step between someone scrolling past your ad and picking you off the shelf.
- See
Mass reach where attention actually is.
TikTokYouTubeMeta - Remember
Enough frequency that they think of you first.
Always-onCreators - Find
Being easy to spot wherever they buy.
SupermarketsQuick-commerceDelivery apps - Buy again
Turning a first try into a habit.
WhatsAppLoyaltyPromotions
Plan around the weeks that move volume:AvuruduRamadanDiwaliChristmasBack to school
Selling at homeWin the shelf and the cupboard
Mass reach, seasonal bursts, retail and delivery apps, and the habits that bring people back.
Selling Ceylon tea abroadBuild a brand buyers haven't met
Online marketplaces, export markets and the platforms your overseas buyers use.
What a generic course teaches, and what you'll actually need.
- Run a campaign for engagementPlan reach and frequency so the brand is remembered at the shelf
- Post content every dayRun always-on content, plus bursts for Avurudu, Ramadan and Christmas
- Use Meta and GoogleWin on TikTok, YouTube, quick-commerce and delivery apps too
- Measure likes and clicksMeasure reach, frequency and sales lift
Your 04 months, tea and FMCG edition.
Same structure as every track. Every brief, example and case study comes from your industry.
-
Strategy
See the topics
- How people choose everyday brands
- Habits, memory and the shelf
- Positioning against bigger brands
- The channel landscape
You'll makeA brand strategy for one tea or FMCG brand
-
Advanced planning
See the topics
- Reach and frequency planning
- Always-on plus seasonal bursts
- Budgets across TikTok, YouTube, Meta and retail
- Selling abroad: marketplaces and export markets
- KPIs that link to sales
You'll makeA 12-month always-on and burst plan
-
Performance & tools
See the topics
- Meta and TikTok for reach
- YouTube and Performance Max
- Creators and sampling
- Retail and delivery-app ads
You'll makeA launch campaign build
-
Measure & present
See the topics
- Reach, frequency and sales lift
- Reading retail and sell-out data
- Presenting to a brand manager or an MD
- Final project with a real FMCG brand
You'll makeYour plan, presented on demo day
Join on your own.
Every track includes a real brief, demo day and 01 guest session with someone doing the job now.
Your trainer
Haarith Ahamed
Head of Digital Marketing
10 years across GroupM (WPP), the British Council and an aviation group in the Middle East & Africa.
- 44 brands handled
- LKR 1bn+ in ad budgets
- CIM & Google certified
for companies
Train your whole tea team.
The same 04 months, rebuilt around your own brands, markets and numbers. Priced per team.
- Built around your own brands and seasons
- Covers export markets if you sell abroad
- Onsite at your office, or online
- Ends with your team presenting a real plan
Questions people ask.
Anything else, ask me on WhatsApp.
I work for a tea exporter, not a local brand. Is this for me?
Yes. Selling abroad, through marketplaces and export markets, is part of the planning month.
Is this only for big brands?
No. Smaller brands often get more from it, because they can't afford to waste budget copying the big ones.
I work in a restaurant chain. Does it fit?
Yes. Footfall, delivery apps and repeat orders are covered alongside the shelf.
When are the classes?
Once a week, live online. You'll get the exact day and time with your intake details.
How do I pay?
Monthly. LKR 30,000 a month for 04 months, no lump sum up front.
Be the brand they reach for.
Tell me what you sell. I'll tell you which intake fits.
Prefer email?ahamedmsh@gmail.com